SHAFT, the studio that brought you much of Nisio Isin’s -monogatari series, Madoka Magica, Sayonara Zetsubou Sensei and Hidamari Sketch, has unveiled the trailer and, interestingly enough, merchandise at their C82 booth for their upcoming PRISM NANA PROJECT.
Learning from past experience with Madoka Magica, SHAFT has withheld all information regarding PRISM NANA, so director, screenwriter, script and music are all completely unknown at the moment. The only confirmed member of the production team is Kantoku (‘Afterschool of the 5th Year’ circle, Hentai Ouji to Warawanai Neko, your diary), who is responsible for the character designs.
Regardless, Kantoku is a veritable force of moe nature in his own right (you might like to check how many instances of his work appears on this very blog), so even without the rest of the committee being revealed, this show has already gone into my must-watch list.
For those people thinking that this is going to be another grimdark angst-laden show, remember that Madoka Magica was an outlier for SHAFT; most of their shows, while exhibiting creative tendencies in the animation process, show much less tendency to destroying half their cast by the second last episode. For one, I’m not sensing very much from what I’ve seen of PRISM NANA so far, as compared to Madoka Magica which had this very wrong feeling about it from the get-go. However, this is only my opinion, and my opinions tend to suck at times, so just watch the show to figure it out for yourself.
Personally, I think this will be SHAFT’s flagship moe cross-platform project, created for generating vast amounts of merchandising revenue for the company and its various tie-ins. Still doesn’t stop me wanting to watch it.