While I would have liked to spend the rest of the night trying to play a decent round of TF2 before the server disconnects me, duty calls. Lately, I’ve been carrying out an experiment, to see which kinds of titles attract more readers.
No worries, I assure you it’s all according to plan. So why did I even bother coming up with this ‘experiment’ anyway? Picture this: the casual blog reader, scrolling through a list of episodic blogs. Let’s say our reader wants to read up on Nichijou. SO he goes to a website, say AnimeNano, and searches for the Nichijou category. Alas, all he sees is this:
Example title: Nichijou Ep 13
These kind of titles are the ones most commonly seen on episodic blogs. While they are short and concise, they don’t sound very interesting, do they? Especially when all the posts have similar titles. You’re out of luck with this one. However, adding additional information can tip the scales in your future. Such as Nichijou Ep 11 and so-on could tell your reader that the post would concentrate on something else, making the post seem more interesting.
Same goes for series reviews. A nice way of writing the review would be to not simply post it as , for instance, ‘[C] review,’ but rather, find another way to incorporate the anime’s traits into your post. Anything that works in making the post sound more interesting, goes. Watchers can appreciate the little details like these.
These are editorials, but they are also very concise. The name is the topic at hand. Editorials tend to fare better than episodic blogs simply because they post on subjects that are more or less unique. Using a concise title could make the reader feel curious and click on, or read on just to see what the blogger has to say on the subject.
Likewise, a simple title relating to the anime works fine too.
Example title: No-one cares about your Vocaloid’s birthdays
This is probably what Joel complained about. While the nature of the title usually attracts people on its own, it sounds very negative. People immediately think that the post will be some sort of rant. Once again, this could go two ways: either they want to read this supposed ‘rant’ or they just leave. Either way, it works pretty well for aggregators, where readers can easily read whatever catches their fancy.
Statement titles can go another way when rephrased correctly. A statement like the above sounds negative, serving as a hook. A strong or questionable statement could serve as a hook as well. In the 7-10 words most people use in titles, every word counts.
Example title: Informative titles
The kind of titles where the new information is the title itself. Either news posts or thoughts.This one works solely on whether the reader wants to read about the post or not. Tough luck, really. Just like running a newspaper. The more interesting your content is, the more the people want to read it. (duh.)
Now, although there might be other kinds of titles I missed out, I decided to end the experiment here and examine the stats of the posts AOIA churned out in the past 30 days, excluding posts with exceptionally high SEO (in order of views):
- Summer 2011 preview!
- [C] is horrible and we are all fools for being deceived
- On otaku style
- Thoughts on Ano Hi Mita Hana no Namae wo Bokutachi wa Mada Shiranai.