“MY MIND IS FULL OF F*CK!” -Valence
“Everytime I see him, I just want to strangle that little white thing.” -Yi
“I find myself hating Kyubey a lot more after each episode. Gosh I hate that thing!” -Yi
“Kyubey stares into your soul!” -A lot of sites
“…Kyubey has forever changed the way we perceive magical girl familiars.” -Triple_R
“…his smile and eyes make him look sinister in the dark.” -Chikorita157
“Kyubey is so creepy. Its face is creepy. Its eyes are creepy. Its expression is creepy. Kyubey makes the color white seem creepy. Kyubey makes mahou shoujo’s pets seem creepy. Isn’t Kyubey just plain creepy?” -keikakudoori
“I mean it has ears coming out its ears!! How can it not be evil???? XD” -meimi132
“Pahiram nga ng shotgun…! papatayin ko yang p&^%%$()*^$ yan, eh!” (Lend me a shotgun…! I’m gonna kill that son of a b^&#$!) -My friend
“Yan? Yang inosenteng yan!? Yan ung kalaban?” (That? That innocent looking creature!? That’s the villain?) -My dad
“Make a contract with me and become a magical girl!” -Kyubey
This is Kyuubee/Kyubey/Kyuubey/Cubey/QB/Mephisto Plushie/whatever you want to call him/her/it. He’s one of the main reasons why Madoka Magica is so different from other Magical Girl anime. Heck, he is one of the reasons why Madoka Magica is different from most other anime. Kyuubee is one of those characters that gives that deceptive, if not otherworldly creepy smile. Without his rare traits, MSMM may have been just a very ordinary magical girl anime. He is a villain like I have never seen before. He’s someone/something that works for the “greater good”. This may be one of the characteristics that you would expect from some goody-goody-two-shoes hero trying to save the world and all, but Kyuubee is different. As he is from an alien race, he apparently fails to understand human emotions and values.
We humans tend to push our moral beliefs on other people. As an example, some of us believe that we should apologize right away to someone we have wronged, while some prefer to let the wounds heal a bit before going in to apologize. The difference in personal moral beliefs is one of the causes of conflicts, big or small.
Where does Kyubey stand in all of this? He is the extreme example of something that deviates from our moral norms, somewhat like Niccolo Machiavelli. Niccolo Machiavelli was a political philosopher who believed that power was not only a means, but also a goal for a good government. He is the one who said that “the ends justify the means” and suggests the use of “necessary” violence in running a nation. Like Machiavelli, Kyubey’s extreme pragmatism will be most likely hated by the average person. Believe it or not, Machiavelli was also attributed to the devil in one of Shakespeare’s plays as “Old Nick”. And this is what we’re doing to Kyubey now. Though we are more open to moral ambiguity now than the past, we still have ties to our subconscious that tells us what is right and wrong on a very basic level. We simply have a hard time accepting views that we think is “wrong”.
TL;DR: Kyubey is hated not for being evil or something stupid like that. It’s something more. You, dear reader, if you do watch Madoka, or you are at least familiar with Kyubey, what is it that makes your blood boil about the little bastard?